I made all the classic business blogging mistakes. Here’s how I fixed them—and how you can avoid them too.
👩💻 From the Desk of a Swiss Business Student…
When I launched my business blog during my second year at university here in Switzerland, I had big dreams.
But after three months of publishing weekly, I had… 12 views.
Most of them were probably my mom.
That’s when I realized: blogging isn’t just about writing what’s in your head. It’s a strategy. And I was doing it all wrong.
So I started researching, testing, learning—and fixing my mistakes one by one. Within a month, my traffic tripled. And now? That blog helped me land a killer internship in digital strategy.
Here are the 10 biggest blogging mistakes I made—and how you can fix them way faster than I did.
🚫 1. I Had No Idea Who I Was Writing For
At first, I wrote general business tips for “anyone interested.” But vague content attracts… no one.
Fix:
I got specific. I chose to write for young entrepreneurs and startup founders—people like me. Suddenly, my posts started getting shared in student business groups.
⏱ 2. I Was Posting Randomly
Sometimes I’d publish three times a week. Then nothing for a month. Not exactly reliable.
Fix:
I created a realistic schedule: one high-quality post every Wednesday. Readers knew when to expect something—and I stayed consistent.
📉 3. My Headlines Were So Boring
“Marketing Strategies for Business Owners” isn’t exactly scroll-stopping, right?
Fix:
I learned to write headlines that made people curious or promised a real benefit. Think:
✅ “10 Marketing Hacks I Wish I Knew in My First Year”
✅ “How I Got My First 1,000 Blog Views Without Ads”
🧱 4. I Wrote Walls of Text
I didn’t think about structure. Just long, dense paragraphs.
Fix:
Now I use short paragraphs, bullet points, and clear headings. I make it easy to skim.
🔍 5. I Wasn’t Using Keywords—At All
I wasn’t optimizing for anything. I didn’t even know what SEO meant.
Fix:
Now, I choose one keyword per post and naturally work it into the title, URL, subheadings, and body.
🔗 6. I Didn’t Link to Anything
No internal links. No outbound links. Just a lonely island of content.
Fix:
Now I link to relevant blog posts I’ve written—and to high-quality sources. It helps with SEO and keeps readers on my site.
📷 7. My Blog Had No Visuals
I thought a blog was just words. But readers need more.
Fix:
I started using royalty-free images, infographics, and even made a few custom Canva graphics to boost engagement.
📣 8. I Never Promoted My Posts
I’d publish… and pray. That was it.
Fix:
Now I share each post on LinkedIn, business student groups, and my email list. I even turn blog tips into Instagram carousels.
📬 9. I Had No Call-to-Action
At the end of my posts, I just said “thanks for reading.” That’s it.
Fix:
Now I invite readers to download a checklist, leave a comment, or subscribe. Like this one 👇
👉 Download the Business Blog Checklist I use before every post
🧠 10. I Never Looked at My Analytics
I didn’t know which posts were doing well—so I couldn’t double down on what worked.
Fix:
I check my blog stats weekly. When I saw one post getting tons of traffic, I updated it and added an opt-in offer. That email list? It’s growing every day.
💬 Final Thoughts: From Frustration to Momentum
If you’re making any of these mistakes—don’t worry. I made them all.
But once I fixed them, everything changed. Blogging became fun again. And more than that—it started opening real doors for my career.
Want to stay on track?
👉 Download the Business Blog Checklist I use before every post
It’s free—and honestly, it keeps me sane.
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